Our Story

Established

March 2017

Garuma opened for nineteen days before Cyclone Debbie hit Airlie Beach and the Whitsunday Region. After a two and half week recovery, Garuma re-opened coming back stronger with a new menu and a new Team determined to succeed!

 Influences

Garuma was influenced by the original Portuguese and German owners in 2017. The menu has seen some changes along the years from traditional German & Portuguese, to European. Garuma now serves some classic comfort foods to be enjoyed by the locals, tourists and visitors to Airlie Beach, Whitsundays Queensland.

Along the way, the Garuma Team Members contributed to the menu, specials and cocktails, adding their own touches. As the Garuma Team and brand keeps growing with added improvements including the opening of their new juice & smoothie bar in March 2022.

 

The training at Garuma shows in what is said to be the best coffee in Airlie Beach, fast friendly service and great food. But don't take our word for it, check out our customer reviews and try it for yourself.

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The Team

With Airlie Beach being a tourist town, some Garuma Team Members have come and gone over the years. But in some cases, leaving their individual marks on the business from songs on our playlist to art works seen around the Café and food or drink items on the menus.

Being a Garuma Team Member is more than just a "job", it's being part of a family and friends working towards common goals. While ethics, company policies, daily safety and hygiene procedures are taken very seriously as part of training, outside of this successful environment, the Team enjoy a good time out like everyone else.

Over the years, the Garuma Team has always been small and highly trained. Joining the Garuma Team has become highly strict compared to most Cafes & Restaurants. The hiring process created by Ribeiro Group in 2017 has proven to provide Garuma customers with the best possible experience each time along with maintaining a strong positive Team environment and morale. To this day, the Garuma hiring process continues with a three stage process to ensure Team Members are hired to meet the expectations of our customers, the role and Team.

Click here to learn more about becoming a Garuma Team Member

The                         

Name, Logo & Our Meanings

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The Garuma name is currently an acronym for the Garuma Team Values, which forms part of the exclusive Garuma Team Training as well as being a unique word search on Google. 'Garuma' is actually a grey sea gull found half way across the world in Chile, where coincidentally you will find another Garuma café.

 

The logo represent a few elements of the business and the Team;

  • Coffee is represented in the form of the white or black outline inside the letter G forming the slight shape of a coffee cup

  • The red base of the G represents "the glass half full" metaphor (or if you have a vivid imagination; a glass of red wine) 

  • The steam (heat) above the cup represents the quality in our food and beverages

  • While the 3 arrows inside the cup leading into the steam represent Team Work, Growth & Speed.

The Garuma font and colour scheme was also changed from it's original blue and white bold letters to a more modern look. The sketches you see were the works in progress before the new Garuma logo was finalized and changed in September 2019.